Rue de la Banque no. 36: Competition for global value added: domestic and export market shares

Export market share indicators have become a yardstick for measuring competitiveness. This Rue de la Banque presents a more detailed indicator of countries’ market shares in value added that takes into account the import content of exports and the positioning of firms in their domestic market – two aspects not reflected in the ratio of gross exports to global demand. Between 1995 and 2011, Germany and Spain both lost ground in their domestic markets but managed to withstand the rise of emerging economies in their export markets. France saw a stronger decline in its export market share when measured in gross terms, but proved more resilient in its domestic market. However, measured using the broader indicator presented in this paper, its performance is comparable to that of Germany.